Performance of a website plays a prominent role in determining its success. Dive in to understand why website performance optimization is important!

In today’s era, a lot of websites incorporates more and more features than ever before. With so many features these websites now started struggling. The struggle is to achieve a high level of performance across a variety of network conditions and devices. However, performance issues, at the least, start making small delays that are briefly annoying to the users and at worst they make your website inaccessible and unresponsive to visitors.

Following are the reasons why website performance optimization is essential:

1. Performance is about retaining users

We want online visitors to interact meaningfully with what we provide. If it’s a blog, you would want your user to read the posts. If you run an online store, you would want them to buy your products. Thus, all we want is to interact with each other. Here, performance plays a significant role in the success of any online venture. Poor site load timing can hamper that.

2. Performance is about improving conversions

Retaining consumers in highly crucial to improving conversions. Websites that work slowly have a negative impact on revenue and the opposite is also very true. If your site is fast, relevant and responsive to the input, it can serve your business well.

3. Performance is about the user experience

When a user navigates at your URL, the user experience starts from that very point. The experience differs depending upon the connection quality or the mobile devices we are using. When a website begins to load, there is a period of time a user waits for the content to appear.

A slower connection compels the users to wait for a more extended period. The user may experience more problems as the page resources slowly trickle in. Performance is a crucial part of a good user experience. With even a small amount of un-optimized code, it creates poor performance. This further leads to unresponsiveness and elevates the bounce rate.

4. Performance is about people

Poorly performing web pages can cost a lot to users. Since we develop our business websites for the online target audience, its performance owes them entirely. When a user is unhappy with your site, he or she tends to skip it and move to another site in no time. To compel your audience to spend a longer time on your website you have to hire an effective website performance optimization services.

5. Performance is your first impression

First impressions are crucial on the web. It is a fact that your potential customers, readers, as well as website visitors instantly judge your business and you. When your website loads fast, you instantly have made a strong first impression. It is no less than a quick win for user experience. When your website loads fast it instantly makes your new visitors happy by serving their quest and enhances your web performance. If by any chance it doesn’t load on time your new visitors skips to the other website. This way you might be on the verge of losing your potential buyers. This equation is no less than pure psychology. As consumers itself, we prefer fast websites and considers them more professional and reliable. We consider and relate speed to efficiency, trust, and confidence.

6. Performance affects your Google rank

Google page-speed insights have always confessed its love for speed through its considerations. It is on the mission to make the whole web fast. Almost all the prominent search engines are on a mission to make the internet super speed, easily accessible, as well as useful. So far all of them are doing a good job.

7. Performance talks about the quality of your web host

There might be a myriad reasons why website works slow. If you have tried all the possibilities such as combining style sheets, compressing images, deleting unnecessary or unneeded plug-ins, and more, and you still cannot exactly pinpoint the problem, then in such a case the main culprit may be your web host. This conclusion may arise because your user’s request has to connect with the server in which your website is hosted. But not all servers are created equal.

For example, shared web hosting basically means slower websites because there are multiple sites on one server utilizing the same resources. The issue is that if your website is slow, it is an indication that other facets of your host may not be top-notch either, such as tech support, storage space available, and other features. However, you might not face the consequences of shared hosting now but you will start noticing the other lacking elements as your website thrives and you choose to expand your features. In such a situation you should try switching web hosts before your website grows to the point where you are eager for a better option. It is crucial to research for prominent hosts before you switch and you will soon notice a faster web speed. If you have a question  “Is my current hosting provider is good for my website or not?”  Call to our expert team on +918308438840 for a free audit of your website. Our experience, we have increased the website speed and also some case reduced the hosting cost.

Are you questing for the website performance optimization experts?

If yes, then Magenta Hive is your ultimate solution. Our digital marketing firm deals with all aspects of internet marketing to help your business achieve its goals. As an industry expert, we are aware of all the pros and cons of every aspect on a website. We are completely aware of the prominence of website speed for a better raking. Our professional team will first analyze your website. We then chalk out the areas that negatively impact your website. We will not only make all the necessary amendment but will also guide you all throughout the optimization process. Our team will make sure that you know about all our steps and effort. This way you can track our efficiency as well. With the help of our over the years of expertise, we will effectively optimize your website. We will improve all its highlighted flaws. This will further ensure an ace user experience. We will closely work with your team, and together we will help you achieve your business goals. To know about us in detail, feel free to contact us today! Start optimizing your website today!

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