Page Speed Optimization Services
A tactic and strategy that is often overlooked, page speed optimization services are essential to great SEO. Without considering that your website loads quickly for users, your site will likely lose potential conversions and revenue. Almost half of the web searchers won’t even wait three seconds for a page to load before bouncing back to another site. Is your website fast enough to keep your users around? If not, page speed optimization services from Magenta Hive can surely help you.
Page Speed Optimization Services
A tactic and strategy that is often overlooked, page speed optimization services are essential to great SEO. Without considering that your website loads quickly for users, your site will likely lose potential conversions and revenue. Almost half of the web searchers won’t even wait three seconds for a page to load before bouncing back to another site. Is your website fast enough to keep your users around? If not, page speed optimization services from Magenta Hive can surely help you.
Why are page speed optimization services essential to website success?
The answer is straightforward! It is not something that only your visitors want; it is something that Google wants too. There is a link between page speed and SEO, and it is precisely why your web pages need to load quickly.
Google’s main task is to provide users with search results that best suit their queries. Not only does the search engine serve pages with relevant content that best fits the user’s question, but they also want to display websites that render an excellent user experience. Therefore, page speed plays a significant role in the user experience.
Pages that load fast appeal to site visitors and prevent bounce rate. When your web page loads slowly, your users become frustrated and bounce from your site to find one that provides the information they need more quickly.
If the online users consistently bounce from your website, Google will start to take notice, and you will see a drop in search engine rankings. This is because Google considers a correlation between high bounce rate and bad user experience, so they accordingly drop you in the rankings.
If an online user does not stay on your website long enough to read its content, Google assumes that it is not a good website for the users. They aren’t aware that you could have the best website with the best content, but your slow load time kept them from experiencing your website.
This factor makes the page speed even more important. Page speed can keep users from entering your website in the first place, which means they stay unaware of your business, your products and services, or read your informative, beneficial information. Most of all it prevents them from converting.
Four Factors that Contribute to Slow Load Time
Following are the factors that can contribute to slow load time incorporating:
1. SLOPPY HTML CODING
One sure shot way to ensure that your web pages load slowly is by having a sloppy HTML code on the backend of your website.
The HTML code is what determines your page how to look when visitors view it on your site. The code is made up of some tags that govern the page on how to work and what to do.
Every page on your website incorporates a page of code, and the more complex or large your website is, the more complex your code will be. This is why it becomes easy for your code to become jumbled and sloppy.
To make your pages load quickly, it is crucial to ensure that there are no extra tags and everything else is adequately referenced. Otherwise, it will take the server longer to read the code which further causes a slow loading site.
2. HUGE, UNOPTIMIZED GRAPHICS
Incorporating graphics on your website is essential to offer a great user experience. When you provide a whole page of information, for example, it is crucial to breaking up all that data with some images, graphics, or video to ensure that the reader doesn’t get bored.
However, all the bells and whistles that you can include in your web pages in terms of graphics and videos can weigh your website down and cause it to load slowly.
3. TOO MANY REDIRECTS
Redirects are created when you plan to replace all the links to an old web page along with references to a new one. The redirects incorporate bits of codes that are placed within your .htaccess file found in the server, and you can craft out as many as you need when you replace old web pages on your website.
Therefore, when you hold tons of redirects on the same page, your website starts to take much time to reference the .htaccess file to find out the new location of where the link is pointing. This is like essentially loading connections twice on your page which ramps up page load time.
4. SERVER LOCATION AND PERFORMANCE
This is a fact that the farther away from your server, the longer it will take your website to load. It is therefore essential to know where your server is located. For example, if your business is in India, don’t select a server in China.
Does your website need help in the page speed optimization?
If you have a high bounce rate and your conversion rate is subsequently decreasing due to a slow-loading website, Magenta Hive can help you.
Does your website need help in the page speed optimization?
At Magenta Hive, we firmly believe that you should have a point of contact that stays with you throughout the length of your campaign. This is because you will always know who you are talking to and further your point of contact will know and understand your campaign.
Project web developers
Page speed optimization is a series of process, and it just doesn’t happen overnight. A lot of behind the scenes projects go on to ensure that the page speed is at its best point. Our potential and expert web developers make sure that the job is done right.
Audit of current server configuration
To understand what your website requires it has to be speedy. Our professionals will take an audit of your current server configuration. From that point, we will determine what needs to be improved to make your website run faster.
“If needed” basis
On an “if needed” basis, we can do the following:
Website/CSS optimization
Combine CSS and Javascript files
Gzip compression
Caching setup and/or configuration
Optimize/reduce the number of redirects
Magenta Hive is a full-service company that knows page speed
Along with page speed optimization, we render the following digital marketing services:
Why are page speed optimization services essential to website success?
The answer is straightforward! It is not something that only your visitors want; it is something that Google wants too. There is a link between page speed and SEO, and it is precisely why your web pages need to load quickly.
Google’s main task is to provide users with search results that best suit their queries. Not only does the search engine serve pages with relevant content that best fits the user’s question, but they also want to display websites that render an excellent user experience. Therefore, page speed plays a significant role in the user experience.
Pages that load fast appeal to site visitors and prevent bounce rate. When your web page loads slowly, your users become frustrated and bounce from your site to find one that provides the information they need more quickly.
If the online users consistently bounce from your website, Google will start to take notice, and you will see a drop in search engine rankings. This is because Google considers a correlation between high bounce rate and bad user experience, so they accordingly drop you in the rankings.
If an online user does not stay on your website long enough to read its content, Google assumes that it is not a good website for the users. They aren’t aware that you could have the best website with the best content, but your slow load time kept them from experiencing your website.
This factor makes the page speed even more important. Page speed can keep users from entering your website in the first place, which means they stay unaware of your business, your products and services, or read your informative, beneficial information. Most of all it prevents them from converting.
Four Factors that Contribute to Slow Load Time
Following are the factors that can contribute to slow load time incorporating:
1. SLOPPY HTML CODING
One sure shot way to ensure that your web pages load slowly is by having a sloppy HTML code on the backend of your website.
The HTML code is what determines your page how to look when visitors view it on your site. The code is made up of some tags that govern the page on how to work and what to do.
Every page on your website incorporates a page of code, and the more complex or large your website is, the more complex your code will be. This is why it becomes easy for your code to become jumbled and sloppy.
To make your pages load quickly, it is crucial to ensure that there are no extra tags and everything else is adequately referenced. Otherwise, it will take the server longer to read the code which further causes a slow loading site.
2. HUGE, UNOPTIMIZED GRAPHICS
Incorporating graphics on your website is essential to offer a great user experience. When you provide a whole page of information, for example, it is crucial to breaking up all that data with some images, graphics, or video to ensure that the reader doesn’t get bored.
However, all the bells and whistles that you can include in your web pages in terms of graphics and videos can weigh your website down and cause it to load slowly.
3. TOO MANY REDIRECTS
Redirects are created when you plan to replace all the links to an old web page along with references to a new one. The redirects incorporate bits of codes that are placed within your .htaccess file found in the server, and you can craft out as many as you need when you replace old web pages on your website.
Therefore, when you hold tons of redirects on the same page, your website starts to take much time to reference the .htaccess file to find out the new location of where the link is pointing. This is like essentially loading connections twice on your page which ramps up page load time.
4. SERVER LOCATION AND PERFORMANCE
This is a fact that the farther away from your server, the longer it will take your website to load. It is therefore essential to know where your server is located. For example, if your business is in India, don’t select a server in China.
Does your website need help in the page speed optimization?
If you have a high bounce rate and your conversion rate is subsequently decreasing due to a slow-loading website, Magenta Hive can help you.
Does your website need help in the page speed optimization?
At Magenta Hive, we firmly believe that you should have a point of contact that stays with you throughout the length of your campaign. This is because you will always know who you are talking to and further your point of contact will know and understand your campaign.
Project web developers
Page speed optimization is a series of process, and it just doesn’t happen overnight. A lot of behind the scenes projects go on to ensure that the page speed is at its best point. Our potential and expert web developers make sure that the job is done right.
Audit of current server configuration
To understand what your website requires it has to be speedy. Our professionals will take an audit of your current server configuration. From that point, we will determine what needs to be improved to make your website run faster.
“If needed” basis
On an “if needed” basis, we can do the following:
Website/CSS optimization
Combine CSS and Javascript files
Gzip compression
Caching setup and/or configuration
Optimize/reduce the number of redirects
Magenta Hive is a full-service company that knows page speed
Along with page speed optimization, we render the following digital marketing services:
