Awesome Dairy – SEO Case Study

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About the Project

Awesome Dairy is India’s best and most suitable online shopping store to buy online milk products located in India. Founded in 2013, they provide a diverse range of milk products online at best prices.

Skill Sets Used

Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization

Situation

The main aim of Awesome Dairy is to increase traffic and sales to their website. The internal web pages had poor rankings in the search engine results due to lowered keyword presence. We framed a digital marketing strategy and conducted a search engine optimization audit to improve the keyword ranking position and website traffic.

Solution

We started with the analysis of their website to find page rankings and visitors. We performed the keyword research process to understand the most possible keywords used by the audience and their respective positions. With a comprehensive keyword research method, we were able to create a rich set of long-tail and location-based keywords to be added in meta descriptions, titles, and header tags.

As Awesome Dairy requested us to increase their sales and website traffic, we audited their contents and implemented the created keywords using the Google keyword planner tool. We optimized their H1 tag, Alt tag, and canonical and image tag to improve organic traffic. We built a sitemap and created Google my business page for top and quick business listings in the search engines.

We monitor the progress of the website after on-page optimization using Google analytics and webmaster. Our SEO analysts offered them a highly optimized website through efficient keyword optimization and promoted the website through blogs and articles.