What is PPC?

PPC is nothing but a paid advertising tactic that allows you to reach potential leads that are interested in your service. These ads generally appear at the top of the search results, above the organic listings.

Before starting your PPC ads, it is important to select keywords for your page. These keywords trigger your advertisement to appear in relevant search results. It is better to stick to long-tail keywords which incorporate three or more words as they drive more qualified leads to your page.

Soon after deciding your keyword, you have to bid for your ad’s placement. You have to set your maximum bid which you will be willing to pay each time someone clicks on your advertisement. This amount is flexible, and you can change it anytime.

Your maximum bidding amount determines your advertisement’s placement. Once you get your placement, you are ready to launch your campaign.

Why do I need PPC landing pages?

Incorporating search engine optimization and online advertising to elevate your website’s traffic is one thing. Converting traffic into sales is another potential step. This is when a PPC landing page comes into the picture.

Landing pages motivate your visitor to stay and perform a specific action such as buying a product or posting your page in online communities for others to view. With potential landing pages, your company will enjoy increased business, a reduced bounce rate, and other benefits.

How landing pages guide your audience

To elaborate it further, you can think of landing pages in terms of continuity. It is more like you own a luxury pet care business, and you are currently running Google advertisements campaign targeting the useful search terms related to dog walking services.

Without a landing page, your visitors who clicked on the advertisement questing for more information about the dog walking service will be directed to your homepage. Since you offer hundreds of different pet care products and services for a different set of animals, the visitor then has to figure out how to navigate to the part of your website related to your dog walking services.

Such a situation demands too much effort for most people, and it further results in very low conversion rates. With a landing page, you could set up a page that conveys the information about particularly the dog walking service.

Eight key elements for growth-driving landing pages:

1. Focus on one product/service

The potential aim of a landing page is to provide a more focused experience for your audience. Your goal should focus on getting them to buy a product or use a service. When you advertise multiple services and products on your landing page, you will not see as great of results.

While you create your landing page, choose the product or service that you want to promote. This should mainly be the only thing mentioned on your landing page.

2. Create a consistent landing page design

If you’re going to create an effective and potential landing page, you must spend time developing your design. You should look for designs that aren’t only attractive but also reflects your business’s brand. The crucial part of PPC is brand recognition. This is because even if people do not convert after clicking on your advertisement, they are still exposed to your brand. They become familiar with your business and learn more about it. This further pays off down the line when leads are ready to decide on the right service or products for them. This is when they will remember our brand and choose your business over the competition.

3. Create attention-grabbing headlines

Soon after your leads click on your PPC or social media advertisement, the first thing they will read on your page is the headline. A generic and non-descriptive headline will not get your audience on your page. By crafting out, an attention-grabbing headline will keep leads on your landing page. They will be willing to continue to check out the rest of your landing page.

4. Add at least one visual

Visuals play a prominent role on your landing page. They elevate encouragement and break up the text on your page. Visuals further help you direct people’s attention to a particular part of your landing page.

You should be careful with visuals as too many of them can get cluttered and overwhelming. Photos turn out to be a great addition to your landing page when you are selling a product. It creates an excellent opportunity for you to show the product in action.

5. Create impact calls to action

Your call to action is one of the prominent elements on your page. It can be the difference between someone taking the next step and someone returning to the search results. If you want to encourage people to take the next level, you must focus on creating an impact CTA.

Potential CTAs are essential for turning leads into conversion. They guide your audience on how to proceed next.

6. Integrate trust signals

Your landing page is no less than an opportunity for you to sell yourself to your leads. In such a situation you want to show them why your product is the best. This is done by incorporating trust signals on your page which will help you affirm the belief that your business is the best option. You can also pull specific client testimonials that attest to your service or product. These testimonials help to affirm that others have had a whole lot of positive experience with your product or service.

7. Make it mobile responsive

Your potential customer is not possible always view your landing page on desktop computers. Mobile usage is dominating the world, and so you must adapt your landing pages to look good on mobile. One of the potential ways to do this is by implementing a responsive design. Such design further ensures that your page adapts to whatever device a user is using. It allows them to have the best experience on your website.

8. Keep forms short

Most of the companies will incorporate forms on their landing pages to grab information from their audience. If you are willing to use a form on your landing page, keep it short and simple.

People generally do not want to spend time filling out a lengthy form. You will risk losing your potential leads if your form takes too long to fill out. To prevent it, use only a few essential pieces of information.

Landing page design: Your last first impression!

Similar to all other online marketing initiatives, landing pages have a big job to perform and are only split seconds to do it. A potential landing page should quickly establish who your company is and how credible your offer or content is. If your design is not well organized and focused, your visitors will abandon your landing pages. Design of a landing page plays a prominent role. 

Therefore, the landing page design and the marketing copy should be clear, strong, as well as concise to entice your visitors to convert.

Build your custom PPC landing page today!

A customized landing page will kick start your campaign to new heights. At Magenta Hive, we have a team of more than 200 experts that will help you create the perfect landing page for your products and services. Feel free to contact us today to know about our cost-effective services in detail. 

What is PPC?

PPC is nothing but a paid advertising tactic that allows you to reach potential leads that are interested in your service. These ads generally appear at the top of the search results, above the organic listings.

Before starting your PPC ads, it is important to select keywords for your page. These keywords trigger your advertisement to appear in relevant search results. It is better to stick to long-tail keywords which incorporate three or more words as they drive more qualified leads to your page.

Soon after deciding your keyword, you have to bid for your ad’s placement. You have to set your maximum bid which you will be willing to pay each time someone clicks on your advertisement. This amount is flexible, and you can change it anytime.

Your maximum bidding amount determines your advertisement’s placement. Once you get your placement, you are ready to launch your campaign.

Why do I need PPC landing pages?

Incorporating search engine optimization and online advertising to elevate your website’s traffic is one thing. Converting traffic into sales is another potential step. This is when a PPC landing page comes into the picture.

Landing pages motivate your visitor to stay and perform a specific action such as buying a product or posting your page in online communities for others to view. With potential landing pages, your company will enjoy increased business, a reduced bounce rate, and other benefits.

How landing pages guide your audience

To elaborate it further, you can think of landing pages in terms of continuity. It is more like you own a luxury pet care business, and you are currently running Google advertisements campaign targeting the useful search terms related to dog walking services.

Without a landing page, your visitors who clicked on the advertisement questing for more information about the dog walking service will be directed to your homepage. Since you offer hundreds of different pet care products and services for a different set of animals, the visitor then has to figure out how to navigate to the part of your website related to your dog walking services.

Such a situation demands too much effort for most people, and it further results in very low conversion rates. With a landing page, you could set up a page that conveys the information about particularly the dog walking service.

Eight key elements for growth-driving landing pages:

1. Focus on one product/service

The potential aim of a landing page is to provide a more focused experience for your audience. Your goal should focus on getting them to buy a product or use a service. When you advertise multiple services and products on your landing page, you will not see as great of results.

While you create your landing page, choose the product or service that you want to promote. This should mainly be the only thing mentioned on your landing page.

2. Create a consistent landing page design

If you’re going to create an effective and potential landing page, you must spend time developing your design. You should look for designs that aren’t only attractive but also reflects your business’s brand. The crucial part of PPC is brand recognition. This is because even if people do not convert after clicking on your advertisement, they are still exposed to your brand. They become familiar with your business and learn more about it. This further pays off down the line when leads are ready to decide on the right service or products for them. This is when they will remember our brand and choose your business over the competition.

3. Create attention-grabbing headlines

Soon after your leads click on your PPC or social media advertisement, the first thing they will read on your page is the headline. A generic and non-descriptive headline will not get your audience on your page. By crafting out, an attention-grabbing headline will keep leads on your landing page. They will be willing to continue to check out the rest of your landing page.

4. Add at least one visual

Visuals play a prominent role on your landing page. They elevate encouragement and break up the text on your page. Visuals further help you direct people’s attention to a particular part of your landing page.

You should be careful with visuals as too many of them can get cluttered and overwhelming. Photos turn out to be a great addition to your landing page when you are selling a product. It creates an excellent opportunity for you to show the product in action.

5. Create impact calls to action

Your call to action is one of the prominent elements on your page. It can be the difference between someone taking the next step and someone returning to the search results. If you want to encourage people to take the next level, you must focus on creating an impact CTA.

Potential CTAs are essential for turning leads into conversion. They guide your audience on how to proceed next.

6. Integrate trust signals

Your landing page is no less than an opportunity for you to sell yourself to your leads. In such a situation you want to show them why your product is the best. This is done by incorporating trust signals on your page which will help you affirm the belief that your business is the best option. You can also pull specific client testimonials that attest to your service or product. These testimonials help to affirm that others have had a whole lot of positive experience with your product or service.

7. Make it mobile responsive

Your potential customer is not possible always view your landing page on desktop computers. Mobile usage is dominating the world, and so you must adapt your landing pages to look good on mobile. One of the potential ways to do this is by implementing a responsive design. Such design further ensures that your page adapts to whatever device a user is using. It allows them to have the best experience on your website.

8. Keep forms short

Most of the companies will incorporate forms on their landing pages to grab information from their audience. If you are willing to use a form on your landing page, keep it short and simple.

People generally do not want to spend time filling out a lengthy form. You will risk losing your potential leads if your form takes too long to fill out. To prevent it, use only a few essential pieces of information.

Landing page design: Your last first impression!

Similar to all other online marketing initiatives, landing pages have a big job to perform and are only split seconds to do it. A potential landing page should quickly establish who your company is and how credible your offer or content is. If your design is not well organized and focused, your visitors will abandon your landing pages. Design of a landing page plays a prominent role. 

Therefore, the landing page design and the marketing copy should be clear, strong, as well as concise to entice your visitors to convert.

Build your custom PPC landing page today!

A customized landing page will kick start your campaign to new heights. At Magenta Hive, we have a team of more than 200 experts that will help you create the perfect landing page for your products and services. Feel free to contact us today to know about our cost-effective services in detail.